linkbuilding

Link Building Strategies

Web site promotion goes hand in hand with link building. We will take a look at the right ways and wrong ways to promote your new web site using these tips. If you don't already have a Google account, get one. Google has several tools to use one of which is Blogger.

A good link building strategy involves two things; Time and consistency. The more time you consistently put into generating links and cultivating relationships on line the better off your site will be in the long run.

Here are ten steps to get you started link building.

1. Buy a listing in a couple of the best directories. Yahoo, Business.com (B2B sites only), Best of the web and submit to DMOZ. This will cost you almost $600.00 but you will gain at least 10 permanent links spread out over several domains.

2. Search Google for the top 100 ranking sites for your most important keyword. Do some research and create n article that you can offer in trade for a link. Get a link even if you have to buy it. If you do have to buy a link deal directly with the web site and not from a link broker. Google has been cracking down on sites that buy/sell links. Work this strategy and set a goal of getting one new link this way per week.

3. Create a blog and create links from your posts back to your site. Try to post 2-3 times each week. This is an excellent link building strategy.

4. Submit your blog to Blog directories like blogcatalog.com, eatonweb.com ($34.95 to add your blog) blogflux.com etc. Google “blog directory” for more places to submit to.

5. Write and submit an article to a couple of the major article directories. Start with ezinearticles.com, articlecity.com and amazines.com. Google “article directory” for more places to submit to.

6. Find something exciting about your business to write about. Write a press release and send it out through PRweb.com. Spend at least $220.00 and you will get at least 2 links but more than likely 10’s if not hundreds.

7. Create a profile at linkedin.com. In the field “websites” use the search term that you want your site to be found under instead of the default “my website” You can add up to three links.

8. Set up a lens at squidoo.com. Your lens will allow you to create links to your profiles and sites.

9. Every time you establish a new link set a social book mark to the page it is on. There are hundreds of social book marking sites. Start with delic.io.us, backflip.com, furl.com and ma.gnolia.com Google “social bookmarks” for more. Spend some time searching for people to connect with.

10. Ask everyone you are connected with at linkedin.com to comment on your latest blog post. This is another excellent way for link building.

DO NOT sign up for "link farms". Link farms are sites that exist solely to link to other web sites. Link farms are a blatant attempt to inflate your link popularity, and search engines take a dim view of them. Google in particular has been known to ban sites found using a link farm.

Try to identify non-competitive sites in the same field as your site. Links from sites that are related to your area carry more weight than sites from Uncle Joe's favorite antique site. That doesn't mean you should refuse a link from Uncle Joe, just be aware it won't help you much in link quality terms. On the other hand, links from sites within your industry are strong endorsements for your site. There are many other articles on link building strategies. Research everything! Click here for more information on Link Building